Saturday, June 27, 2009

Blue Zombie's?

The Beachbum found a real deal on some Zombie Mix but wonders why Blue? I have to agree, why not green, or even red?

Many of you will look at that and your immediate reaction will be one of eye-rolling or shoulder-shrugging. You will react at first very negatively because of any of a number of things, the Blueness, the Barcardi name, the price on the shelf, something about it will immediately put you on edge.

Here's the rub, you will most likely be reacting to the wrong part of the idea..... the Fail of that product is not immediately visible because the Fail part is the 'general public.' The Fail is the fact that someone is trying to turn drinks into a commodity. 'They' are trying to turn what was once the highest public art into the lowest common denominator and squeeze out every possible bit of profit and gain from it.

Don't believe me? Take a look at the Beachbum's link above. Or this one talking about a prepackaged "Premium Vodka" flavored Martini. (personal note, they don't even bother to capitalize Martini as the proper name that it is.) And there are countless more on the shelfs of your local suppliers just sitting there trying to get in the gullet of some early drinker (I mean experience, not age).

These kind of prepackaged, premixed, pre-made or any other verb you can add a Pre too, are slowly eating away at the art of the cocktail. We can't stop them so this is not a call to arms. What we can do is keep making the best cocktails we can. We can keep blogging about good recipes and show up the bad products as the Fail that they are when it comes to cocktails. We can go down fighting!

And, now that I have myself all worked up, I am going to go and make a cocktail out of my morning coffee. This should be a fun day!

1 comment:

Ben said...

That's inspiring and awesome. Thank you.