From their website:
The first line of ready-to-drink tequila cocktails, New Mix is the perfect combination of authentic el Jimador Tequila and refreshing flavors including: Paloma (grapefruit soda), Margarita, Spicy Mango Margarita, Vampiro (kind of Bloody Mary-ish) and Batanga (cola with some zing). These lightly carbonated tequila cocktails are the perfect way to ease into any party occasion.
New Mix available only in selected states. Lo siento.
First, who came up with the bright idea to lightly carbonate a Margarita? And can we beat them with a bag of limes?
And what part of a Margarita is so difficult that it needs to be pre-packaged into a six-pack? It is One part triple-sec, two parts lime, three parts good tequila. Shake the hell out of it and pour it in a cocktail glass or over the rocks. I could have made three of them in the time it took to type this paragraph.
I appreciate the effort, el Jimador, but please just focus on making good tequila. Leave the gimmicks to someone else.